QBR template
By Ben Carter · created 8 Jun 2026, 08:45 UTC · last updated 14 Sep 2026, 09:30 UTC · version 4
qbrplaybookaccount-management
For quarterly business reviews. Copy it into an Emargen topic with the Customer call notes template; the notes live there.
Before the call (CSM, a week ahead)
- Account snapshot: depots, people, sign-in methods, region, contract end.
- Usage: requests per month, median time from request to decision, how people sign in (password, phone code, single sign-on).
- Support: tickets this quarter (Jira SUP, filter on the customer's label), themes, anything open.
- What they asked and where it went: every ask since the last QBR, with its topic, initiative or ticket.
Agenda (45 minutes)
- Their quarter: what changed for them (10 min).
- Numbers (10 min).
- What they asked, and where it is (10 min).
- What's coming that matters to them (10 min). Only things approved or in delivery. Never give a date for something being shaped.
- Actions (5 min).
After
- Notes in the topic the same day; actions with owners and dates.
- Anything they ask for that's new: a topic with the Customer question template, so product sees it.
- Renewal risk in one line, for David.